Local SEO Strategy

Overview

Rustle & Still Café, a boutique coffee shop, lacked search engine traction despite its prime location. With no prior SEO efforts, their website struggled to attract local coffee lovers searching for "best café near me" or specialty drinks.

Goal: Improve local search rankings, drive foot traffic, and boost online orders.

Client

Rustle & Still Café

Year

March 07, 2024 – June 11, 2024

The Challenge

When Rustle & Still Café reached out, they were facing several SEO challenges:

Despite offering a unique café experience, the website lacked the search engine visibility needed to attract local coffee lovers and stand out in a competitive market.

The Strategy

To drive meaningful results, I implemented a focused, local SEO strategy that included:

Results After 3 Months

In just over 3 months, Rustle & Still Café experienced measurable growth:

Ranking Surge

Keyword Google Rank
5 keywords ranked Top 3 (e.g., “Vietnamese cafe toronto”).
3 keywords in Top 10 (e.g., “Vietnamese coffee near me”).
Average KW position improved +0.99 (outpacing competitors).

Traffic & Engagement

Metric Improvement
Organic traffic increased + 58% (Google Analytics).
Online orders grew +30% (via optimized “Order Online” page).

Local Impact

0 %

Google My Business views up

0 +

Secured authentic reviews