PAA vs AI Overviews: What’s Next for Google SERP Features?
Over the past decade, Google’s search results pages (SERPs) have gone from a simple list of ten blue links to a dynamic, AI-driven experience. Features like Featured Snippets, Knowledge Panels, and People Also Ask (PAA) have transformed how users consume information. Now, with the introduction of Google AI Overviews (previously called Search Generative Experience, or […]
What Is llms.txt and Why It Matters for AI Search Optimization
The world of online search is rapidly evolving. With the rise of advanced artificial intelligence (AI) technologies, especially large language models (LLMs) like ChatGPT, Google Gemini, and Claude, the way users find and interact with information is undergoing a major shift. These AI-powered systems don’t just rely on traditional keyword matching or page ranking; they […]
FAQ Schema Markup: The Complete Guide to Boosting SEO with Structured Q&A
What Is FAQ Schema? In today’s competitive SEO landscape, structured data is one of the most underused and powerful tools for improving your website’s performance on Google. Among the various schema types available, FAQ Schema stands out for its simplicity, visibility benefits, and impact on user engagement. FAQ Schema (Frequently Asked Questions schema) is a […]
Be Careful With Google When Publishing AI-Generated Content
In 2025, AI-generated content is no longer a novelty—it’s everywhere. Tools like ChatGPT, Jasper, and Claude are being used by bloggers, agencies, and businesses to churn out content quickly. But this growing trend comes with an important question: Does Google penalize AI-generated content? A recent Ahrefs study suggests that most top-ranking web pages now include […]
Why Schema Markup Is a Must-Have for Local SEO
If you’re a local business trying to get found on Google, simply having a website and a Google Business Profile isn’t enough anymore. Today, you need to speak the language of search engines—and that language is Schema markup. Schema (or structured data) helps search engines like Google better understand your website content and display it […]