Local SEO Strategy & Results - Bur Oak Dental

Local SEO Strategy

Overview

Bur Oak Dental, a trusted dental clinic in Markham, aimed to improve its visibility in a highly competitive local market. The goal was to boost dental keyword rankings, attract more local patients, and increase organic traffic through strategic SEO implementation.

Client

Bur Oak Dental

Year

March 2024 – June 2024

The Challenge

Bur Oak Dental faced several hurdles in reaching its digital potential:

When Bur Oak Dental approached me, their website was struggling to stand out in a highly competitive local market, with minimal organic visibility and several technical hurdles limiting their growth.

The Strategy

To drive meaningful, measurable results, I implemented a targeted local SEO strategy that included:

SEO Audit: Fixed technical issues impacting visibility
Keyword Research: Targeted high-value local dental keywords
On-Page Optimization: Improved meta tags, headings, and content
Technical Fixes: Boosted site speed and mobile usability
Local SEO: Optimized Google Profile and built citations
Content Strategy: Created engaging, service-focused content

Results After 3 Months

In just 3 months, Bur Oak Dental saw dramatic improvements:

Ranking Surge

Keyword	Google Rank
5 keywords ranked	Top 3 (e.g., “markham dentist”).
3 keywords ranked	Top 10 (e.g., “dental implands markham”).
Average KW position improved	+0.99 (outpacing competitors).

Traffic & Engagement

Metric	Improvement
Organic traffic increased	+ 72% (Google Analytics).
Online orders grew	+35% (“Book Appointment” clicks ).