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SEO Strategy

  • LOCAL SEO
  • ON-PAGE SEO
  • TECHNICAL SEO

Overview

CoplanCrane.com, a personal injury law firm, had no prior SEO work done. Their website lacked optimization, visibility, and search engine traction. The goal was to build a high-performing SEO foundation from the ground up to improve rankings, traffic, and conversions.

Client

Coplan Crane Law Firm

Year

2023 – 2024

The Challenge

When CoplanCrane.com approached me, their website was underperforming in search engine visibility.

  • Optimization Score 0 (Site-wide SEO issues).
  • 17,274 unresolved technical errors hurting performance.
  • No flawless pages, leading to poor user experience and rankings.
  • Low organic traffic with untapped keyword potential.

They had no active SEO efforts in place, resulting in low organic traffic and poor user engagement across their digital channels.

The Strategy

Over the course of a year, I implemented a data-driven SEO strategy, focusing on:

  • Comprehensive Technical SEO Fixes
  • Improved site speed, crawlability, and indexation.
  • On-Page, Keyword & Content Optimization
  • Google Search Console & Analytics Setup + Monitoring
  • Google Business Profile Optimization
  • Content Improvements and Performance Tracking

Results After 12 Months

CoplanCrane.com saw significant improvements across all SEO and engagement metrics, leading to better online visibility, more qualified traffic, and higher user engagement.

Google Search Console (1-Year Growth)

MetricImprovement
Keywords+1,600
Avg. Position↑ 13.2
Clicks (Traffic)+2,400
Impressions+611,100

Google Analytics

0 K

Views

0 K

Sessions 

0 K

New Users

0 K

Engaged Sessions (Strong user interaction)

Google Business Profile

0 +

Impressions

0 +

Website Clicks

0 +

Call Clicks

0 +

Direction Requests (Local SEO success!)

Client Impact

0 / 100

Optimization Score (From 0)

0 +

New Organic Visitors

0 +

Local SEO Dominance with 331+ direction requests.

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EMAIL

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