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SEO Strategy

  • LOCAL SEO
  • ON-PAGE SEO
  • TECHNICAL SEO

Overview

TorontoBeachDental.com, a local dental practice, had no previous SEO work or visibility in search engines. The site was unoptimized, with technical issues and low engagement. The objective was to strengthen its local presence, improve technical SEO, and boost organic traffic within a competitive regional market.

Client

Toronto Beach Dental

Year

2023 – 2024 (6-Month Campaign)

The Challenge

Before our SEO intervention, TorontoBeachDental.com struggled with:
  • 0 Optimization Score (Critical SEO issues unchecked).
  • 3,078 unresolved technical errors affecting performance.
  • No flawless pages, leading to poor user experience and rankings.
  • Minimal organic traffic and weak local search presence.
TorontoBeachDental.com had zero SEO groundwork. With an optimization score of 0 and no fixed issues, the website struggled to appear in local search results. It lacked organic visibility, had several technical flaws, and was not fully optimized for local search intent.

The Strategy

In a short 6-month span, I implemented a tailored local SEO strategy that focused on technical cleanup, keyword targeting, Google Business Profile (GBP) enhancements, and user behavior analysis using Google Analytics.
  • Technical SEO Fixes: 2,650+ issues resolved
  • SEO Health Optimization: Score improved to 86/100
  • Flawless Pages: 58 out of 68 fully optimized
  • GBP Optimization for local engagement
  • Keyword Strategy to target dental services in Toronto’s Beach area
  • Performance Tracking via Google Search Console and Analytics

Results After 6 Months

CoplanCrane.com saw significant improvements across all SEO and engagement metrics, leading to better online visibility, more qualified traffic, and higher user engagement.

Website SEO Health (Before vs. After)

Metric Improvement
Optimization Score: From 0 → 86/100
Issues Fixed: From 0 → 2,650/3,078
Flawless Pages: From 0 → 58/68

Google Search Console (1-Year Growth)

Metric Improvement
Keyword Count: +763 Keywords
Avg. Position ↑ Improved to 15.2
Organic Clicks: +453
Impressions +6,100

Google Analytics

0 K

Page Views

0 K

Sessions 

0 K

New Users

0 K

Engaged Sessions (Strong user interaction)

Google Business Profile

0 +

Impressions

0 +

Website Clicks

0 +

Call Clicks

0 +

Direction Requests (Local SEO success!)

Client Impact

0 / 100

Optimization Score (From 0)

0 +

New Organic Visitors

0 +

Direction Requests – More foot traffic to the clinic.

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