PAA vs AI Overviews: What’s Next for Google SERP Features?

People Also Ask vs AI Overview

Over the past decade, Google’s search results pages (SERPs) have gone from a simple list of ten blue links to a dynamic, AI-driven experience. Features like Featured Snippets, Knowledge Panels, and People Also Ask (PAA) have transformed how users consume information. Now, with the introduction of Google AI Overviews (previously called Search Generative Experience, or […]