1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you oﬀer.
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
 Shopping 2)
 Search (3)
 Video (4)
 Universal App (1)

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