Social Media Management
Social media channels play an important part in search engine rankings. Because of this, we encourage all of our clients to maintain an active and engaging presence across all relevant social platforms. We offer a variety of social media services in order to help clients meet this goal.
Social Media Audit
Sometimes it can help to have a fresh set of eyes look at your social media channels. In our social media audits, we carefully look over each of your social platforms to suggest areas of improvement. Whether that be updating your contact and about info, creating more engaging and relevant posts, or simply keeping a more consistent posting schedule, we will create an actionable list of improvements.
Planning and Posting
We also offer the option to plan and execute social media calendars for your various company channels, either in supplement or exclusively to your own posts. We work with you carefully to maintain a consistent brand message across all platforms.
Giveaways and Special Promotions
Interested in more occasional social media services? We have helped several clients implement successful giveaway programs, boosting engagement, followers, and brand awareness. We also offer the option to assist in driving traffic to special campaigns and promotions via social media.
Reputation Management
Social media is a great way to give your customer a voice, but sometimes it can be difficult to guide the conversation. Our reputation management services range from promoting positive reviews, to improving public responses to customer complaints.
Social Media Advertising
Social media ads can be a great paid search option for your business, whether your focus is B2C or B2B. Social media platforms have a wealth of behavioral and demographic data. In a social ad campaign, we can tap into this data in order to target your audience on a very specific level. Social media advertising also has the benefit of massive reach potential—one in five US page views on the internet is on Facebook.
Facebook’s ad program has arguably the best reach and targeting options of any social media platform. The vast amounts of behavioral data that Facebook collects allow you to target individual audiences at a very specific level. Facebook also has some of the best reach capabilities, as they have over 1.3 billion active monthly users. While Facebook is used primarily for B2C advertising, they have recently expanded their B2B targeting tools, making it a viable option for all companies.
YouTube
YouTube video ads are an engaging way to connect with your target audience. YouTube’s retargeting options allow you to use the same snippet of code to show tailored ads to millions of YouTube viewers. You get to decide the type of video that shows, how often it is shown, the length of the video, and more. YouTube is a great way to utilize the power of video to reach out to your targeted audience.
If you’re a B2B company, it’s worth your while to advertise on LinkedIn. While its platform is somewhat behind other advertising channels, its professional focus allows you to easily target key decision-makers. LinkedIn offers a broad range of targeting options, from the job title to years of experience, to specific skill sets. LinkedIn also allows B2B companies to cut through the clutter of B2C advertising that other platforms have.
Twitter is a great option for both B2C and B2B companies. Its benefits include real-time engagement and interactive ad options. While the ad platform is relatively new, it does offer a variety of targeting options.
Our social advertising services tie in nicely with several of our other services, including retargeting, conversion optimization, content marketing, and social media management.
Contact me today to learn how your business can benefit from Social Media Marketing.