Creative Content Marketing
Marketing via content is the hottest trend in the online marketing world. But that is content marketing, and why is it crucial for your online marketing campaign? A content marketing campaign can include everything from blogging to social media to creative content.
As a content marketing specialist, I integrate my content strategies into your search engine optimization campaign to engage customers, drive conversions, and establish high-quality natural links.
My content marketing team specializes in creative as well as technical content. With our content marketing services, we help build engagement and build your brand by improving your website’s user experience, maintaining your blog, and finding high-end media placements.
Here’s a look at our creative content marketing strategy, from start to finish.
1. Content Strategy
Before we begin creating any content, we work closely with you and your team to craft a content strategy that will meet your needs.
Brand Voice
We know how important it is to maintain your brand’s voice and style across everything you do. A large part of our strategy involves carefully researching past content that you’ve created and reviewing any branding or style guides that you may have. We also work with you to understand any jargon and industry norms that may apply to your company.
Content Audit
As part of researching your brand voice, we carefully review your blog, social media channels, and any special content campaigns you’ve created. From there, we will make suggestions for your content marketing strategy and develop a plan for implementation.
Content Calendar
As part of our content strategy, we will work with you to develop a content calendar for your blog and social media channels. This will help you maintain a consistent presence and voice for your brand. We pay special attention to seasonal and event-based content to ensure your content is always relevant.
Collaboration
Whether you have an in-house content team or are starting from scratch, we’ll work with you to create a collaboration strategy that will work for you.
2. Content Creation
Creating regular, engaging, and relevant content takes a lot of work. Many companies just don’t have time to keep up. My content team can help with both regular content creation as well as larger content campaigns.
Blog Posts
Maintaining your blog with quality, consistent blog posts is key to engaging with your audience and improving your search rankings. We can work with your team to create a regular schedule of blog post content, with as little or as much collaboration as you’d like.
Social Media Management
Need help managing your social media channels? We can assist with everything from planning a strategy for your accounts, to creating content for social media posts, to managing every aspect of your account. We can also assist in aligning your social media calendar with your blog calendar to help with your content’s reach and promotion.
Infographics & Quizzes
In addition to traditional blog posts and articles, our content team also specializes in unique, interactive content. Infographics are a great medium to present your content in a sharable, visual way. Quizzes offer a fun, unique way to engage with your audience. With all of our interactive content, we track anyone who shares the content to ensure proper credit and attribution is given to your brand.
eBooks & White Papers
Especially for B2B companies, eBooks and white papers are a great opportunity to engage with your target audience and position yourself as a leader in your industry. They can also be used as a lead generation opportunity if the content asset involves a download form or is used as part of a paid media or retargeting campaign.
3. Outreach & Promotion
It does no good to create awesome content if no one is reading it. Our team incorporates an outreach and promotion plan into every piece of content we create.
Placement Opportunities
Before we even begin to create content, we look for potential placement opportunities. Whether the content will go on your blog, will be turned into a lead generation asset, or submitted as a guest article to an industry website, we will secure a placement opportunity to fine-tune the concept before investing time in the content.
Email Outreach
We have several PR professionals on our team who are skilled in finding content opportunities for your brand. We have a great success rate in our email outreach and will get you the media coverage you deserve.
Social Promotion
Social media is one of the best ways to spread the reach of your content and engage with your target audience. We will work with you to incorporate your content into your social media calendar and will look for other opportunities to share your content. For larger campaigns, we can even help you invest in spreading your content via paid social advertising.
Content Repurposing
Most content can be repurposed into a variety of other content assets. Have a great blog post? We can turn it into an infographic, white paper, or guest post opportunity. We help you make the most out of your content investment.
4. Reporting & Analytics
Many companies are hesitant to invest in content marketing because they’re afraid that they’ll never see a return on that investment. We provide open communication and reporting on all content efforts to keep you in the loop and refine our strategy going forward.
Social Media Reporting
We offer a variety of social media reporting options depending on our involvement with your channels, including follower growth, post engagement, referral traffic, and more.
Links Earned
In conjunction with our organic search reporting, we provide comprehensive analytics about the links earned from your various content assets and campaigns. Links earned from the content are a great, organic addition to any link profile.
Refining Content Strategy
As with all of our digital marketing services, we constantly review and refine our strategy based on performance and new opportunities.
Contact me today to learn how your business can benefit from Content Marketing.