Google Analytics Individual Qualification Exam Answers 2022

Google Analytics Individual Qualification Certification Answers 

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Sample: Google Analytics Individual Qualification Exam Answers 2022

1.What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

2. Which kinds of hits does Google Analytics track?

• Pageview
• Event
• All of the above
• Transaction

3. To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

4. In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• First campaign, search or ad

5. What report indicates the pages of a website where users first arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

6. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Data Import
• Browser cookies
• The Networking Protocol

7. What is not considered a default “medium” in Google Analytics?

• referral
• google
• organic
• cpc

8. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

9. What metric-dimension combination is not valid?

• Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

10. Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

11. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. 

• TRUE
• FALSE

12. Custom Dimensions can be used as what?

• Primary dimensions in Custom Reports
• All of the above
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports

13. What feature must be enabled to use Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

14. What data table display compares report metrics to the website average? 

• Pivot
• Percentage
• Performance
• Comparison

15. View filters are applied in what order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

16. Auto-tagging is used to collect data from what kind of traffic?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic

17. What report indicates where users start or exit the conversion funnel?

• Goal Flow
• Treemaps
• Cohort Analysis
• User Timings

18. Which parameters can be included with an event hit for reporting?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

19. What Remarketing audiences cannot be defined by default?

• Users who speak a particular language
• Users who visited a physical store
• Users who played a video on a website
• Users who visited a specific page on a website

20. What data is Google Analytics Goals unable to track?

• Customer’s lifetime value
• Making a purchase
• Signing up for a newsletter
• Watching a video

21. In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same view
• Same scope
• Same Custom Report
• Same index

22. What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

23. Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Content
• Campaign, Content, and Term
• Medium, Source, and Campaign
• Source, Content, and Term

24. Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

25. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 2
• 6
• 1
• 3

26. What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

27. Which assets cannot be shared in the Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

28. Which Goals are available in Google Analytics?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

29. What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Browser & OS report
• The Source/Medium report
• The New vs Returning report

30. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Session
• Hit
• Product
• User

31. To track users and sessions across multiple domains, what first must be set up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

32. When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with their respective domains

33. What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

34. What is a “secondary dimension” in Google Analytics?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

35. When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same device
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device
• When the sessions happen in the same browser on the same day

36. What report shows which web pages get the most traffic and highest engagement?

• Frequency and Recency report
• Active Users report
• Engagement report
• All Pages report

37. What is not considered a “source” in Google Analytics by default? 

• email
• (direct)
• google
• com

38. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an event
• As a click
• As a bounce
• As an interaction

39. What is not a benefit of Google Analytics Remarketing? 

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments and targets

40. View filters may be applied retroactively to any data that has been processed.

• False
• True

41. What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report
• Interests > Affinity categories report
• All traffic > Referrals report
• Behavior > New vs returning report

42. Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 10 days
• Data may be recovered within 30 days
• Data may be recovered within 5 days

43. For autotagging, what parameter does Google Ads include in the destination URL?

• adid=
• urlid=
• utm=
• gclid=

44. What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

45. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? 

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

46. To view accurate data in a Custom Report, what action should be avoided?

• Pair metrics and dimensions of different scopes
• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension

47. How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or Argentina
• Filter 1: exclude all countries except Brazil and Argentina

48. What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Page visits
• Browser language setting

49. Views can include website data collected before the view was created.

• FALSE
• TRUE

50. What report shows which types of mobile devices visited a website? 

• Technology > Network report
• Site Content > Landing Page report
• Mobile > Devices report
• All Traffic > Source/Medium report

51. Within how many days can a deleted view be restored?

• 25
• 5
• 35
• 15

52. What is not a benefit of using segments to analyze data?

• Isolate and analyse specific conversion paths using conversion segments
• Permanently modify the data in a view
• Analyse users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters

53. What report provides data on how specific sections of a website performed? 

• Location report
• Frequency and Recency report
• Content Drilldown report
• Top Events report

54. What criteria could not be used to create a Dynamic Remarketing audience?

• Users who returned an item they purchased
• Users who viewed a homepage
• Users who viewed a search result page on a website
• Users who viewed product-detail pages

55. What report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Landing Pages report
• Content Drilldown report
• Treemaps report

56. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• True
• False

57. When linking a Google Ads account to Google Analytics, what is not possible?

• Import Analytics Goals and transactions into Google Ads as conversions
• Adjust keyword bids in Google Ads from Google Analytics
• View Google Ads click and cost data next to site engagement data in Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns

58. What asset is used to build a remarketing list?

• Custom Dimension
• Custom Segment
• Custom Report
• Custom Metric

59. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages onwww.googlemerchandisestore.com will NOT count as a goal?

• /ordercomplete.php
• /ordercomplete/index.html
• /ordercomplete/thank_you.html
• /order/complete.php

60. What does assigning a value to a Google Analytics Goal enable?

• Track actual revenue from conversions
• Track real-time business revenue
• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website

61. When does a default Analytics session expire?

• When a user is inactive on a web page for more than 30 minutes
• After 30 minutes, regardless of user activity on a web page
• At noon every day
• When a user opens a new browser window

62. What report indicates the last page users viewed before leaving a website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report

63. Google Analytics cannot collect data from which systems by default?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

64. What would prevent data from appearing in a Custom Report?

• Too many metrics in a Custom Report
• A filter that removes all the data
• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report

65. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just after the opening <head> tag
• Just before the closing </body> tag
• Just after the opening <body> tag
• Just before the closing </head> tag

66. Segments will not allow you to do what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

67. To recognize users across different devices, what is required for User ID?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

68. What channel is not included in the default Channels report?

• Direct
• Display
• Organic Search
• Device

69. What is not a filter setting for data in views?

• Modify
• Include
• Restore
• Exclude

70. What feature can join offline business systems data with online data collected by Google Analytics?

• Data import
• Goal tracking
• User ID
• Google Ads Linking

71. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports
• Ecommerce reports

72. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Paid and organic search
• Website referrals
• Social network
• Television commercials

73. What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Explorer
• Map Overlay
• Pivot Table

74. What feature is required to track customer search terms on a website?

• Enhanced Ecommerce
• Site Search
• Data Import
• Search filters

75. What is a “metric” in Google Analytics?

• The numbers in a data set often paired with dimensions
• The dates in a date range
• A segment of data separated out in a report for comparison
• A dimension that can help analyze site performance

76. What criteria cannot be used to create a Custom Segment?

• Ad type
• Dimensions
• Metrics
• Sequences of user actions

77. Which default traffic source dimensions does Google Analytics report for each website visitor? 

• Campaign and Ad Content
• Source and Campaign
• Source and Medium
• Campaign and Medium

78. Which user characteristic may NOT be used to change keyword bids in Google Ads? 

• time of day
• location
• device
• ad preference

79. When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website
• Every time a user loads a webpage with embedded tracking code

80. What campaigns require manual tags on destination URLs for tracking?

• None of the above
• Google Ads campaigns
• Autotagged campaigns
• Email campaigns

81. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Include filter with field “Page Title” and pattern “back to school”
• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

82. What scope applies to Custom Metrics?

• Customer
• Session
• Hit
• User

83. What report compares metrics based on user acquisition date over a series of weeks?

• User Explorer
• Active Users
• Users Flow
• Cohort Analysis

84. The default session timeout duration in Google Analytics is how many minutes?

• 5
• 10
• 30
• 20

85. What data does Google Analytics prohibit collecting?

• Product SKU(s)
• Billing city
• Purchase amount
• Personally identifable information

86. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? 

• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video
• Users who are female and have children

87. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 

• 3
• 2
• 6
• 1

88. What is a “dimension” in Google Analytics?

• An attribute of a data set that can be organized for better analysis
• The lifetime value of a user in a given date range
• A report that offers different demographic information about your audience
• A comparison of data between two date ranges

89. What feature is required to collect the number of comments users posted to a web page?

• Custom Channel Groupings
• Calculated Metric
• Custom Dimension
• Custom Metric

90. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Second-to-last-click attribution
• Assisted conversion
• Secondary conversion

91. What is the “Bounce Rate” in Google Analytics?

• Percentage of visits when a user landed on a website and exited without any interactions
• Number of times users returned to a website in a given time period
• Percentage of total site exits
• Percentage of sessions in which a user exits from a homepage

92. What model represents the hierarchical structure of a Google Analytics account?

• Property > Account > View
• Account > Property > View
• View > Account > Property
• Account > View > Property

93. To increase the speed at which Google Analytics compiles reports, what action could be taken? 

• Choose “Faster response” in the sampling pulldown menu
• Apply an advanced filter to the report
• Remove any filters on the view
• Choose “Greater precision” in the sampling pulldown menu

94. Sampling is applied to reports before segmentation.

• TRUE
• FALSE

95. If a web page visitor clears the Analytics cookie from their browser, what will occur?

• All of the above
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will not be able to associate user behavior data with past data collected

96. Which reports require the activation of Advertising Features?

• Geo reports
• Cohort Analysis reports
• Real-time reports
• Demographics and Interests reports

97. When does the tracking code send an event hit to Google Analytics?

• Every time a user performs an action with pageview tracking implemented
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking implemented
• Every time a user makes a reservation

98. What campaign parameter is not available by default in Google Analytics ?

• utm_content
• utm_source
• utm_medium
• utm_adgroup

99. Sharing a Custom Report will share the report configuration and data included in the report. 

• TRUE
• FALSE