Google Analytics Individual Qualification Certification AnswersÂ
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Sample: Google Analytics Individual Qualification Exam Answers 2022
1.What feature collects company-specific data such as Member Status?
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
- Pageview
- Event
- All of the above
- Transaction
- Audience Definitions
- Attribution Models
- Google Ads Linking
- User ID
- Second to last campaign, search or ad
- Equal credit along the conversion touchpoints
- Last campaign, search, or ad
- First campaign, search or ad
- Landing Pages report
- Pages report
- Location report
- All Pages report
- The Measurement Protocol
- Data Import
- Browser cookies
- The Networking Protocol
- referral
- organic
- cpc
- Attribution modeling
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
- Time on Page / Device Category
- Sessions / Bounce rate
- Sessions / Source
- Total Events / User Type
- Demographics
- Geo
- All Traffic
- Behavior
- TRUE
- FALSE
- Primary dimensions in Custom Reports
- All of the above
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
- Custom Dimensions
- Advertising Features
- Goals or Ecommerce
- In-page Analytics
- Pivot
- Percentage
- Performance
- Comparison
- Creation date
- Random order
- Sequential order
- Alphabetical order
- Social media traffic
- Social media traffic
- Google Ads Campaign traffic
- Website referral traffic
- Goal Flow
- Treemaps
- Cohort Analysis
- User Timings
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Value
- Category, Action, Label, Total Events
- Users who speak a particular language
- Users who visited a physical store
- Users who played a video on a website
- Users who visited a specific page on a website
- Customer’s lifetime value
- Making a purchase
- Signing up for a newsletter
- Watching a video
- Same view
- Same scope
- Same Custom Report
- Same index
- Machine-learning algorithms
- Custom Reports
- Analytics Goals
- Remarketing audience
- Medium, Source, and Content
- Campaign, Content, and Term
- Medium, Source, and Campaign
- Source, Content, and Term
- Include data from specific subdomains
- Include shopping preferences
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
- 2
- 6
- 1
- 3
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
- Goals
- Segments
- Custom reports
- Custom Dimensions
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
- The Active Users report
- The Browser & OS report
- The Source/Medium report
- The New vs Returning report
- Session
- Hit
- Product
- User
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
- Google Ads Linking
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with their respective domains
- Custom Report
- Event Tracking
- Calculated Metrics
- Custom Dimension
- Custom Report
- Event Tracking
- Calculated Metrics
- Custom Dimension
- When the sessions happen in the same browser on the same device
- When the sessions share the same browser cookie
- When the sessions happen in different browsers on the same device
- When the sessions happen in the same browser on the same day
- Frequency and Recency report
- Active Users report
- Engagement report
- All Pages report
- (direct)
- com
- As an event
- As a click
- As a bounce
- As an interaction
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
- False
- True
- Behavior > Frequency and Recency report
- Interests > Affinity categories report
- All traffic > Referrals report
- Behavior > New vs returning report
- Filtered data is not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 30 days
- Data may be recovered within 5 days
- adid=
- urlid=
- utm=
- gclid=
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
- Active Users report
- User Explorer report
- Users Flow report
- Cohort Analysis report
- Pair metrics and dimensions of different scopes
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
- Filter 1: include Brazil or Argentina
- Filter 1: exclude all countries except Brazil and Argentina
- Device and operating system
- User’s favorite website
- Page visits
- Browser language setting
- FALSE
- TRUE
- Technology > Network report
- Site Content > Landing Page report
- Mobile > Devices report
- All Traffic > Source/Medium report
- 25
- 5
- 35
- 15
- Isolate and analyse specific conversion paths using conversion segments
- Permanently modify the data in a view
- Analyse users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
- Location report
- Frequency and Recency report
- Content Drilldown report
- Top Events report
- Users who returned an item they purchased
- Users who viewed a homepage
- Users who viewed a search result page on a website
- Users who viewed product-detail pages
- Behavior Flow report
- Landing Pages report
- Content Drilldown report
- Treemaps report
- True
- False
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
- Custom Dimension
- Custom Segment
- Custom Report
- Custom Metric
- /ordercomplete.php
- /ordercomplete/index.html
- /ordercomplete/thank_you.html
- /order/complete.php
- Track actual revenue from conversions
- Track real-time business revenue
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
- When a user is inactive on a web page for more than 30 minutes
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user opens a new browser window
- Landing Pages report
- All Pages report
- Exit Pages report
- Pages report
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
- Too many metrics in a Custom Report
- A filter that removes all the data
- Custom Report isn’t shared with users in the same view
- Too many dimensions in a Custom Report
- Just after the opening <head> tag
- Just before the closing </body> tag
- Just after the opening <body> tag
- Just before the closing </head> tag
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
- Direct
- Display
- Organic Search
- Device
- Modify
- Include
- Restore
- Exclude
- Data import
- Goal tracking
- User ID
- Google Ads Linking
- Goals reports
- Acquisition reports
- Multi-Channel Funnel reports
- Ecommerce reports
- Paid and organic search
- Website referrals
- Social network
- Television commercials
- Flat Table
- Explorer
- Map Overlay
- Pivot Table
- Enhanced Ecommerce
- Site Search
- Data Import
- Search filters
- The numbers in a data set often paired with dimensions
- The dates in a date range
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
- Ad type
- Dimensions
- Metrics
- Sequences of user actions
- Campaign and Ad Content
- Source and Campaign
- Source and Medium
- Campaign and Medium
- time of day
- location
- device
- ad preference
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
- Every time a user searches on a website
- Every time a user loads a webpage with embedded tracking code
- None of the above
- Google Ads campaigns
- Autotagged campaigns
- Email campaigns
- What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- Custom Include filter with field “Page Title” and pattern “back to school”
- Custom Include filter with field “Campaign Name” and pattern “back to school”
- Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
- Customer
- Session
- Hit
- User
- User Explorer
- Active Users
- Users Flow
- Cohort Analysis
- 5
- 10
- 30
- 20
- Product SKU(s)
- Billing city
- Purchase amount
- Personally identifable information
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
- Users who are female and have children
- 3
- 2
- 6
- 1
- An attribute of a data set that can be organized for better analysis
- The lifetime value of a user in a given date range
- A report that offers different demographic information about your audience
- A comparison of data between two date ranges
- Custom Channel Groupings
- Calculated Metric
- Custom Dimension
- Custom Metric
- Primary conversion
- Second-to-last-click attribution
- Assisted conversion
- Secondary conversion
- Percentage of visits when a user landed on a website and exited without any interactions
- Number of times users returned to a website in a given time period
- Percentage of total site exits
- Percentage of sessions in which a user exits from a homepage
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
- Choose “Faster response” in the sampling pulldown menu
- Apply an advanced filter to the report
- Remove any filters on the view
- Choose “Greater precision” in the sampling pulldown menu
- TRUE
- FALSE
- All of the above
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
- Geo reports
- Cohort Analysis reports
- Real-time reports
- Demographics and Interests reports
- Every time a user performs an action with pageview tracking implemented
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
- utm_content
- utm_source
- utm_medium
- utm_adgroup
- TRUE
- FALSE