Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

• His ad may appear when people research similar installation options.
• His ads will be shown at random, thereby generating new cold leads.
• His ads will be displayed on related industry websites.
• His website will appear higher in organic ranking.

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