1. Structured snippet extensions
    2. Call extensions
    3. Callout extensions
    4. Sitelink extensions
    • Allowing mobile users to directly call a business (2)
    • Directing users to specific pages of a website (4)
    • Highlighting value-adding attributes of the business, products, or services to users (3)
    • Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

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