• Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
    • Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
    • Standard Shopping campaigns give you more control by letting you create and edit an ad format.
    • Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.

    ORΒ 

    • You can set up campaign, bidding, and product groups manually.
    • You can optimize your goals based on real-time signals across all Google platforms.
    • You can create and edit an ad format.
    • You can optimize campaign performance and bids through automated bidding.

    OR

    • It lets you create and edit an ad format.
    • It allows for automated bidding to optimize campaign performance and bids.
    • It lets you set up campaign, bidding, and product groups manually.
    • It lets you optimize goals based on real-time signals across all Google platforms.

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