• A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines.
  • A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue.
  • A customer-in strategy prioritized the needs of your customer-facing teams, while a function-out strategy emphasizes the importance of operations and other back office teams.
  • Customer-in and function-out are two different names for the same RevOps approach to creating a functional customer strategy.

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