Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

• Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
• Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
• Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
• Affinity Audiences allow her to reach sports enthusiasts.

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