As an SEO expert, I can assist your business to gain better results.
Looking for help with your SEO and organic search rankings? My organic search campaigns focus on maintaining quality, improving site usability, refining your demographics, and ultimately driving revenue.
I take a holistic approach to organic search campaigns by optimizing for both users and search engines. In my SEO work strategy, you won’t find any keyword stuffing. By focusing on everything from optimization to conversion, to reputation management, you can expect to see natural, sustainable business growth. My SEO marketing campaigns are seamlessly integrated with my paid search and content marketing services.
My goal is to be your partner in digital marketing. I work closely with your team to help you meet your company’s short-term and long-term goals. Whether you’re a small business looking for a comprehensive digital marketing plan, or an enterprise-level SEO consultant with your own in-house team, I can find a solution that works for you.
Here’s a look at my SEO Services, from start to finish.
1. Audience Research
Before I launch your campaign, I do research to learn more about your audience and your industry. Audience discovery not only helps me find the search terms people use but it also helps me understand your target persona. Identifying demographics and characteristics of personas help me focus on keywords, experiences, and websites that will drive conversion.
Keyword Research
Finding the right keywords will help me optimize your site and track your success. I will work with you to create a comprehensive list of target keywords to incorporate into your organic search campaign.
Competitive Analysis
Part of my research involves analyzing your competitors. One of the best ways to identify opportunities is to review your competitors’ tactics and techniques. I then use this research to craft a strategy to put your brand ahead of the game.
Industry Research
There are sites relevant to you all around the web – large and small. Building relationships with relevant sites like these help build relevancy around your brand. These types of websites not only help increase your rankings when obtaining links but help increase your brand awareness.
Persona Development
Who is your target audience? I will work with you to develop and refine your personas in order to tailor experiences to your target audience. Ultimately, I want to understand the demographics of your audience and to learn what will drive conversion.
2. On-Page SEO Optimization
I have a holistic approach to On-page SEO optimization. I am not only looking to improve your search rankings but are also looking to improve the overall site experience for your customers. Here are a few things I look at when optimizing your site.
Technical SEO Optimization
I have extensive experience in identifying and fixing SEO technical issues that may be holding your website back. I look behind the scenes of your website to improve technical SEO opportunities like HTTP/HTTPS, Page speed, mobile-friendly, XML site map, robots.txt and more.
Content Optimization
As part of your SEO campaign, I will work with you to revise and optimize your on-site content for both user experience and SEO. Everything from your homepage, to title tags and meta descriptions, to landing page copy can be optimized for customer conversion and natural keyword usage.
Conversion Optimization
Conversion optimization is a strategy to increase how many visitors to your site actually convert into customers. Optimizing your site for conversion can dramatically improve everything from your bounce rate to your ROI. Whether this is through A/B testing on key landing pages, or improving your CTAs, the options are limitless. Learn more about our conversion optimization services.
3. Promoting Your Brand
Digital marketing isn’t just about improving your search rankings, it’s about growing your brand. By focusing on brand awareness, you can earn high-quality links while attracting new customers.
Content Marketing
Content marketing can include everything from blogging to social media management, to creative content campaigns. In addition to engaging with your audience, content can help you earn media placements and naturally build high-quality links. Whether you’re looking for help with day-to-day content creation, or are interested in a larger creative campaign, I can partner with you and your teams to ensure your content efforts are a success. Check out my content marketing services to learn more.
Online PR & Outreach
Creating engaging content will only get you so far. In order to maximize your content ROI, your content needs to be shared. Through our outreach process, I can help you get your company’s message in front of industry thought leaders, building high-quality links, and expanding your audience. In addition to outreach for your own content, I’ll reach out to websites that are already talking about your brand online to ensure proper credit has been given to your site.
Reputation Management
Need help managing your reputation online? I can assist you in maintaining and improving your reputation. I can help you with everything from improving your online reviews, to cleaning up search results, to monitor online mentions. Maintaining the integrity of your brand is a crucial part of online marketing. Click here to read more about our reputation management services.
4. Reporting & Analytics
I regularly review the performance of your campaign, collaborate with your internal teams and optimize my efforts to improve your campaign strategy. I report on all aspects of your campaign, from the work I performed to new leads & customers. My reports focus both on day-to-day ranking changes and on larger data and analysis of our top KPIs.
GA Certifications
I have a Google Analytics certificate. This means that I am certified in Google Analytics, including measurement, implementation planning, configuration, and administration.
Communication
Because I see my clients as partners, I am committed to open transparency about the work we do for your campaigns. My open communication policy allows me to work closely with you in achieving your goals. In addition to my scheduled reports and updates, I promise quick and helpful responses to your calls, texts, chats, and emails.
Organic Specific Reporting
I optimize to measurable metrics. I can measure any number of things based on your KPIs, including the number of impressions, number of clicks, average CPC and CPM, conversion rates, and more.