What is A/B testing? A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer's journey at your organization. A type of...

How do you develop an effective content distribution strategy? Set a content distribution goal, identify your audience's preferred channels, and run tests for new marketing channels. Select one distribution channel,...

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an...

When is an appropriate time to conduct a buyer persona interview? When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went...

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads...

What question can help define your awareness stage? How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do buyers use...

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information? Run focus groups. Tap into audience insight...

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation? Define the interactions you want to track....

How can you refine your content distribution strategy? Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with sales initiatives....

What's the difference between single source attribution and multi-touch attribution models? There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing...