You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents...

Why should you create a negative persona? To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a...

Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization? If you understand the underlying motivations and roadblocks of your audience...

Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content? Content accuracy Journey mapping The level of...

Which of the following is an example of someone in the awareness stage of their buyer's journey? Dog-owner Dia struggles to handle their dog while walking because it whines and...

Which distribution channels help drive new audiences? Select all that apply. Online forums Social media ads Email Guest posts 💡 In Exam TIme, You shouldn't waste time by searching for answers...

Which distribution channel drives results fastest? Social media Google ads Website Brand mentions 💡 In Exam TIme, You shouldn't waste time by searching for answers one by one, answers that you...

Checking for statistical significance when testing a new marketing channel ensures: You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is...

What role can a CRM play in effective martech stack? A CRM can help you measure, monitor and evaluate your online visibility and contain tools to help you build links,...

When implementing marketing automation and AI into your internal processes, journey mapping can be helpful to which aspect? Customer segmentation Scalability Data hygiene Cadence and content 💡 In Exam TIme, You...