How many buyer persona interviews should you aim to complete? 1-2 8-10 30-40 There is no number of buyer personas interviews to aim to complete 💡 In Exam TIme, You shouldn't...

How can you ensure your content drives action? Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers. 💡 In Exam TIme, You...

How can you balance multiple content distribution goals? Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore...

Fill in the blank. As an inbound marketer, you don't just want your touchpoints to be efficient, you want them to be __________. Effortless Energizing Empathetic Elephants 💡 In Exam TIme,...

Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test. 78% 85% 90% 95% 💡 In Exam...

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____. Your martech stack The buyer's journey How social...

Fill in the blank. Explicit segmentation is synonymous with ______. Behavioral marketing Strategy Correlation Causation 💡 In Exam TIme, You shouldn't waste time by searching for answers one by one, answers...

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and...

Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______. Buyer personas Workflows Independence Mutuality 💡 In Exam TIme,...

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________. Data Cookies Buyer personas Funnel reports 💡 In Exam TIme, You shouldn't...