- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
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