• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • If you do not bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.

💡 In Exam TIme, You shouldn’t waste time by searching for answers one by one, answers that you do not find, or are probably incorrect. To get all question’s the correct answer in one sheet, collect our answers guide.

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